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Alistair Dabbs at Bento Media handled iPad tech production, staff training and consultancy for the new edition of INSPIRE, the luxury fashion magazine published by the Mail on Sunday‘s weekly YOU magazine team, available from today, Sunday 9 March 2014.
Distributed as a glossy tabloid print magazine along with the Mail on Sunday newspaper in selected areas of the UK, INSPIRE is also available worldwide free of charge as an iPad app.
INSPIRE for iPad provides the same editorial and advertising content as the print edition plus interactive extras such as instant web links, pop-up product views and full pinch-and-zoom capability throughout.
Readers of the iPad edition also get to watch FOUR behind-the-scenes videos from this issue’s fashion photoshoots, from the hyper-controlled environment of the studio to the outdoor real-life setting of Marrakesh.
Details of INSPIRE for iPad can be found here.
The March 2014 edition of INSPIRE will also be made available to subscribers of MailPlus for iPad next Sunday 16 March 2014.
Bento Media was responsible for reworking all INSPIRE content to work within the MailPlus app, from template adjustment to converting the embedded videos into live streaming content.
Alistair Dabbs said: “With INSPIRE now occupying a regular slot in YOU magazine’s publishing calendar, it would be good to expand its reach to include Android tablets and smartphones and of course Apple iPhones.
“I’ve been banging on about this – not to mention the potential of designing more interactive reader engagement into the ads – for the last two years.
“INSPIRE‘s stunning photography looks fantastic on a smartphone and given the vast number of affluent consumers who received a Kindle Fire, Nexus or other Android tablet at Christmas, we really ought to be turning them on to the magazine too.
“With the next edition of INSPIRE due to be published in May, it may require a little more persuasiveness on my part.”
Alistair Dabbs for Bento Media handled tech production for the iPad edition of YOU INSPIRE‘s winter gift guide, published on Sunday 10 November 2013.
As with the September issue, the November gift guide was published twice on the iPad: primarily in the standalone YOU INSPIRE iPad app and simultaneously in the Daily Mail and Mail On Sunday iPad app, Mail Plus.
Alistair Dabbs completed tech work on the interactive ads and video processing, as well as Adobe DPS production for all YOU INSPIRE pages on both iPad apps.
Bento Media once again handled tech production for the latest iPad edition of the twice-yearly luxury fashion magazine, YOU INSPIRE.
The latest issue was published on Sunday 22 September 2013 in print and on the iPad simultaneously. The print edition was distributed with the Mail On Sunday newspaper in selected regions while the tablet edition is available free of charge worldwide via the free YOU INSPIRE iPad app.
For the first time, YOU INSPIRE was also included free within the Sunday 22 September iPad edition of Mail Plus, the tablet version of the Daily Mail and Mail On Sunday. This provided paying subscribers with not just the main paper and both YOU and Event magazine supplements, but YOU INSPIRE as an unannounced extra.
Editorial pages for the iPad edition were designed by the YOU magazine editorial team. Alistair Dabbs for Bento Media completed the technical production side for both the standalone YOU INSPIRE app and its inclusion with Mail Plus, including interactive ad production and video processing.
Bento Projects has relaunched the website for travelGBI, its trade paper for the tourism industry, to accommodate daily news updates and to make it fully compatible with mobile devices.
The site redesign, built on a WordPress framework, allows the travelGBI editorial team to post news stories and industry updates on demand and have them appear online immediately.
The website – at travelgbi.com – continues to host the current issue of the paper as a free digital edition, fully hyperlinked for editorial and advertising content. Additionally, back issues of travelGBI are being added to an online store as retail digital downloads.
Readers can also now browse the website from any device, including iOS and Android tablets and smartphones as well as laptops and netbooks. All pages on the website, including the free digital editions, make use of adaptive page technology to reshape and reorder their content to fit the screen of whatever device a reader wants to use, without shrinking or zooming the text.
Simultaneously with the site redesign, Bento Projects has launched a Twitter feed for travelGBI with the handle @travelgbi.
Bento Projects, the sister company to Bento Media focused on specific publishing projects, has agreed a two-year deal with Travelscope Publications to publish travelGBI, a trade paper for the inbound and domestic tourism industry in Great Britain and all Ireland.
TravelGBI, incorporating its earlier incarnation Travel Britain, has been in continuous production for 36 years. Its founder, Robert MacBeth-Seath, will continue in his role as publisher for the duration of the contract.
The first issue of travelGBI under the Bento Projects banner will be cover-dated July-August 2013, distributed at the beginning of August. Following issues will return to the paper’s monthly cycle.
TravelGBI is ABC-audited with a controlled monthly circulation in excess of 12,000 copies, plus extra distribution during selected trade shows.
The paper is an accredited (and often exclusive) media trade partner with a number of tourism industry organisations for their flagship events, including Best of Britain & Ireland and VisitEngland Awards for Excellence.