British national daily newspaper, the Daily Mail, has launched an iPad version of its tablet edition, Daily Mail Plus.
Delivered electronically every morning to readers’ iPads via Newsstand subscription, Daily Mail Plus presents the content of Britain’s most popular mid-market newspaper in a carefully packaged app designed for easy reading without having to pan and zoom. The ‘Plus’ refers to the additional content offered exclusively to readers of the app, including:
- daily 360-degree panoramas
- extended photo news galleries
- news videos
- Gary Rhodes’ daily video recipes
- extended Sport sections
- interactive TV and Radio guide and listings
- interactive crosswords, sudoku and puzzles
Daily Mail Plus is neither a sequence of PDFs from the printed paper nor a stream from the celebrity website MailOnline. The app and its daily content is created by a growing, dedicated editorial team at the Daily Mail and produced using Adobe’s Digital Publishing Suite (DPS).
Technical expertise in Adobe DPS was delivered throughout the app’s development by Alistair Dabbs at Bento Media, and he is currently on a rolling contract to offer nightly production troubleshooting on the title during its launch phase.
The same team also publishes a simpler edition of Daily Mail Plus for Android tablets.
Daily Mail Plus is compatible with all iPads, including the iPad Mini. The app itself is free to download from the iTunes App Store, and issues can be purchased individually or on a weekly or monthly subscription. It is currently available on a 30-day free trial.